Website promotion is one of the key tasks for any business on the Internet. To take high positions in search engines, it is required not only to create high-quality content, but also to take care of external links to the site. In recent years, special attention has been attracted by the crowd link building technique, which effectively supports natural promotion.

What is natural advancement?

Natural promotion (or organic SEO) implies attracting an audience to the site without aggressive advertising and violations of the rules of search engines. Here, the emphasis is on the competent optimization of content and attracting the trust of users. The main components of natural promotion:

• High—quality content attracts and retains users by solving their questions.
• Technical optimization of the site improves the structure and makes it convenient.
• External links create the “authority” of the site in the eyes of search engines.

Why do we need external links at all? The fact is that search engines perceive links to your site as a sign of its authority. When other sites link to the site, it seems to confirm its value to users. However, search engines quickly recognize unnatural, “artificial” links that are purchased for quick promotion. That is why SEO specialists are increasingly turning to the crowd link building technique, which contributes to the most natural promotion.

How is crowd link building useful?

Crowd link building is the process of placing links to a website as part of live discussions and communication with the audience. These can be forums, thematic blogs, social networks and other platforms where users discuss products or services. The main thing in crowd link building is not just to leave a link, but also to create a context that is useful for the audience.

An example of a proper crowd link building: the forum discusses the selection of suitable shoe brands, and the expert inserts a link to a website with an overview of various brands into the topic. At the same time, the link does not look intrusive and fits into the topic of discussion.

The main advantages of crowd link building for natural promotion:

• Naturalness. Links appear where specific topics are discussed, which looks natural for search engines.
• Increased trust. A link to a website in discussions where people are looking for solutions to their questions arouses more trust among users.
• Improvement of behavioral factors. People who come to the site from such links are more likely to stay and perform actions, which has a good effect on the site’s performance.
• The absence of risks. The crowd link building does not arouse suspicion from search engines, as the links look organic and natural.

How do I organize a crowd link building?

Crowd link building requires painstaking work and a detailed approach. It is important to keep in mind that a successful strategy will be built on the following steps:

1. Analysis of the target audience. It is necessary to understand on which platforms your audience spends time and discusses the right topics.
2. Search for sites. These can be forums, social networks, thematic blogs. The closer the site is to your business, the more suitable it is for crowd link building.
3. Creating useful content. Any link should be embedded in the text in such a way that it does not cause doubts and answers the audience’s question.
4. Quality control. It is important not only to post links, but also to monitor the reaction of the audience. Constant participation in discussions and answers to user questions will also add credibility.

In addition, it is important to remember that the result from crowd link building does not come instantly. This is a long-term strategy that requires constant interaction with the audience.

Advantages of crowd link building for a website

Crowd link building differs significantly from other types of link building. Its main advantages.

1. Natural traffic attraction. Links left in discussions attract users interested in your topic. Such users are more likely to stay on the site and take a targeted action.
2. Increase the trust in the site. External links in discussions give the impression that your site is an authoritative source. Users perceive it as a resource referenced by experts in the field.
3. Steady improvement of positions in the search. Over time, search engines begin to perceive the site better, as links added through the crowd link building look natural and organic.
4. Low risk of sanctions. Unlike artificial hype, crowd link building avoids sanctions, as links to the site look like a natural part of the discussion.

Useful recommendations for crowd link building

Crowd link building works best when several important guidelines are followed:

• Do not overload publications with links. The link should look as organic as possible and be useful.
• Choose platforms with an active audience. Posts on inactive forums and blogs will rarely attract attention. Work only with sites where there is a live audience and discussions are underway.
• Consider the audience of the site. Consider to whom and how you present information to avoid negativity and spam.
• Try to add links to the topic of discussion. The links that work best are those that help users solve their specific question.

Thus, crowd link building, with the right approach, not only helps to attract targeted traffic to the site, but also significantly improves its position in search engines. The key point is the organicity. All links should be logically embedded in discussions and be on proven platforms where there is a live audience.

Crowd link building is a process that requires time and patience. However, in the long run, it allows you to improve the credibility of the site and increase its popularity among users. This approach helps not only to promote, but also to retain the audience.